The Streaming Wars chats with FITE's Kim Hurwitz

Kirby and Dan chop it up with rock singer and Shotokan black belt turned Chief Marketing Officer, Kim Hurwitz from FITE, the premiere digital network for global sports.
She tells us the #1 thing OTT marketers can do to cost-effectively drive customer growth and how the company has pivoted in the middle of a pandemic, which has nearly halted every live sport.
Kirby realizes he's come full-circle and Dan recalls the time he drove WWE's Mick Foley around London. We also talk about SVOD mooching, push-ups, and why one of our bodies is similar to a sack of potatoes.
Enjoy!