The guide to naming streaming services in 2020: Stick a ➕ on the end

Presented by 43Twenty

Streaming services and the Emmys

On an Emmy night dominated by HBO and Schitt’s Creek, streaming services were largely marginalized, taking three supporting actor prizes and a fourth for best limited-series directing. Link


Great jumping Jehoshaphat! The Peacock has been unblocked. At least from Roku.

The ongoing standoff between Comcast and Roku intensified on Friday when the Comcast threatened to remove NBC apps and programming from Roku devices over the weekend. This included 11 network apps, 12 NBC-owned stationed apps, and 23 Telemundo apps. But just hours after the announcement came, word came that a deal, which would include Peacock landing on Roku, was imminent. Peacock is still unavailable on Amazon Fire TV devices. Link


“Cause if you stream it, then you should put a + on it” -- Beyonce

Discovery is getting ready to officially enter the streaming wars. The company plans to debut its direct-to-consumer streaming service — which will be called Discovery+ — in the first quarter of 2021, according to agency executives. Some agency executives had been told that the TV network group was aiming to launch the standalone streamer in the fourth quarter of 2020, but were skeptical of the timeframe given a lack of details about the service’s pricing, sponsorship packages and distribution plans. A Discovery spokesperson declined to comment. Link


Paramount, the hip studio all the kids love

ViacomCBS announced that it would be renaming its CBS All Access streaming service to Paramount Plus in early 2021. Now, the obvious question here is why Paramount Plus? Paramount is a celebrated film studio, but it doesn’t hold the same kind of weight and affinity among consumers at large the way Disney does. Plus, Paramount doesn’t exactly scream “for the younger generation” the way that ViacomCBS executives reportedly want it to. The whole reason for the name change is reportedly because executives thought the CBS label wouldn’t bring in new younger subscribers. Link


Integrating Paramount+ and Pluto TV

In the wake of next year’s launch of Paramount+, Bob Bakish made it clear that streaming is a core component of the company’s strategy as it seeks to leverage its vast content assets. Bakish also sees a big role for Pluto TV, the company’s ad-supported streaming service. “This is going to be part of what will be an increasingly integrated streaming ecosystem,” he said. For example, if someone pauses a pay subscription, “we can capture them in Pluto and maintain monetization and be positioned for future remarketing.” Link


Tubi hits new MAU record and expands international offerings

Tubi reached 33 million monthly active users in August, up 65% over the same period in 2019 and a new high-water mark for the Fox Corp. streaming service. The company also announced the launch of Tubi en Español, a Spanish-language offering within the Tubi app, on Roku devices in the U.S. Metro by T-Mobile is the presenting sponsor of the tranche of more than 3,000 hours of programming on the free, ad-supported service. Link


9 considerations for launching your ott service internationally

I recently wrote an article discussing OTT globalization and the most important considerations that streaming video providers, such as Tubi,  need to consider when expanding their services internationally. Link


Apple unveils Apple One and new subscription bundle tiers

At its fall event last week, Apple confirmed it’s introducing a multi-tiered bundle called Apple One, which will group some of its most popular services with additional cloud storage. Apple still has some kinks to iron out, though. It’s originals hub, Apple TV+, is still light on content, a problem Apple is working to fix by offering exclusive bundles to its subscribers, as it recently did with services CBS All Access and Showtime -- a deal that we recently pointed out was good for Apple and not so good for ViacomCBS. Link


Apple burns developer goodwill with surprise release of iOS 14

Also at the event, Apple surprised developers with the news that it would be immediately releasing the updated versions of its major software platforms, iOS 14, iPadOS 14, watchOS 7 and tvOS 14, giving them less than a day to prepare. The unexpected and accelerated timeline left many developers scrambling to ready their apps for App Review and has complicated developers’ plans for the iOS 14 launch day. Typically, developers will often leverage an iOS launch day to promote their apps’ new features via press releases, blog posts and social media. News coverage from app review sites may even include roundups of notable updates to favorite apps, or highlight those apps that have taken advantage of new iOS features in interesting ways. This year, instead, the developer community can’t worry about chasing press and accolades, as they now have to get their app ready for the iOS 14 update ahead of schedule. Link


Related: Media Organizations Are Not Angry at Apple, Just Disappointed. Link


Also Related: What Streaming Services Support P.I.P (Picture-In-Picture) on iOS 14? Link


More from the front lines


Google's dongle with Android TV to Be named Chromecast with Google TV. Link CuriosityStream CEO on going public & quadrupling its content. Link DC Universe streaming service pivots from video. Link ‘The more culture you own’: Condé Nast pursues more revenue growth with new brand-strength metric. Link YouTube TV begins Integrating purchased movies into interface. Link


A MESSAGE FROM 43TWENTY


Helping (DTC) streaming services and (B2B) solutions providers accelerate their OTT businesses.


43Twenty is an OTT growth consultancy and digital marketing agency. We help media, entertainment, and technology companies unlock customer growth and revenue


Discover more here or send us email to schedule a meeting.

INSIGHTS


Thanks to Google, app store monopoly concerns have now reached India. Link


Apple’s latest anti-tracking changes present fresh headache for publishers. Link


Are high churn rates depressing earnings for app developers? Link


Moody’s top media analyst says smaller SVOD players will need to “partner up or be acquired”. Link


The big winner of Apple’s new One subscription bundle is Apple TV Plus. Link


Why are 2 million people still getting Netflix dvds by mail? Link


Lionsgate executive predicts PVOD releases will outlast pandemic. Link


15 key performance indicators to help improve your marketing. Link


How to calculate your ROAS & ways to use it. Link


Working from home has impacted consumers’ listening and viewing habits. Link


The secret to Peloton, Apple, Netflix, and Tesla's growth: it's vertical integration. Link


In-app video ads completed at higher rates than mobile web ads. Link


How to keep your subscribers from hurling their remote at the TV

We recently presented a workshop titled "How to keep your subscribers from hurling their remote at the TV". To attract, grow, and retain subscribers on platforms you own, scaling empathy across each touchpoint, including marketing campaigns, not only keeps consumers from launching the remote, but it is also the key to surviving the streaming wars.


Come grab a copy of the deck we presented, which delves into:

  1. Why OTT brands must focus on product experiences vs. relying on distribution or become faced-with both revenue leakage and data loss

  2. Why MAU is a vanity metric & how to grow subscribers/viewers with customer-centric KPIs

  3. Specific examples citing who is doing it right, and which brands have ample room for improvement


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Curated by 43Twenty founder Kirby Grines.

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