Netflix's thriving, Peacock's blocked and Quibi gets a win

Presented by 43Twenty


Join me next week @ OTT Blitz 

Join me next week at OTT Blitz Week (the team behind the StreamTV Show) as I moderate a panel about driving OTT growth. I’ll be joined by Devin Emery (Head of Growth, CuriosityStream), Ashley Podoll (CMO, Intellivideo), Marty Roberts (CEO & Co-Founder, Wicket Labs), and Jason Schaeffer (SVP of Growth, CRACKLE PLUS).


About the panel:

With more people than ever at home in front of their TV’s, many OTT services are experiencing a surge in new users. Offering free, premium content, as well as free trials, has been a popular user acquisition choice for many.  How else are companies experimenting to grow their user bases and engagement levels? How are various forms of aggregators and distributors working with content providers to help with sustained growth and discovery? And what are some of the ways that data and analytics are assisting with acquisition and retention?

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And on to the stories to start your week...


Netflix has added 28 million subscribers in the first two quarters of 2020. With viewers still stuck at home and streaming more than ever, Netflix added 10.2 new additions to their customer base. In just the first two quarters of 2020 alone, the company added 28 million subscribers overall. While 2020 has been a great year for Netflix based on its first two quarters, the company is playing it safe for quarter three. Netflix made a much more conservative estimate for the coming months, predicting a growth of only 2.5 million new subscribers. Link


Ted Sarandos promoted to co-CEO. Netflix has promoted longtime chief content officer Ted Sarandos to the co-CEO position. Sarandos has also been elected to the streamers’ board of directors. He will continue to serve as Chief Content Officer, where he oversees all of the programming decisions at the service. “Ted has been my partner for decades,” Hastings said in a statement. “This change makes formal what was already informal—that Ted and I share the leadership of Netflix.” Link


Too lazy to cancel Netflix? Aiming to minimize customer hassle, Netflix will now automatically pause subscription payments for those who haven’t watched the streaming service for two years. Link


Why Roku and Amazon are #PeacockBlocking.NBCUniversal’s Peacock launched Wednesday, and just like HBO Max, the service finds itself without carriage on Roku and Amazon, which collectively represent 70% of the CTV market and roughly 80 million monthly active users. This impasse resembles the distribution disputes between traditional pay-TV providers and TV networks. But in this case, NBCU and the CTV platforms aren’t haggling over subscriber fees, they’re battling over the future of TV, which is direct-to-consumer. NBCU is the latest legacy company to attempt to launch a DTC streaming service to untether their investments from traditional TV, only to get blocked by the platforms needed to make that service available to viewers. Roku and Amazon are the new Comcast and Charter and are the powers that be serving as gatekeepers between media companies and their audiences. They also operate their own DTC streaming services that serve as OTT aggregators, which in many times get in the way of the relationship between subscribers and the media companies. Right now, HBO Max and Peacock need Roku and Fire TV more than Roku and Fire TV need them. However NBCU (Peacock) and WarnerMedia (HBO Max) are both in for the long haul, so we’ll see how this plays out. Link


More Peacock blocking: While there are plenty of ways to stream Peacock (Apple devices and both Vizio SmartCast TVs, and LG Smart TVs), users ran into issues with HDMI connection and external monitors. Link


User Profiles and downloadable content. Peacock is also building out a feature so users can set up different profiles depending on who is watching. Link


Quibi finally gets a much-needed win. Eko, an interactive video company filed a lawsuit in March alleging that Quibi stole trade secrets to develop its “Turnstyle” feature. Turnstyle allows Quibi users to watch videos while switching between portrait and landscape formats. Eko alleges that Turnstyle is based on tech that Eko developed, and which it pitched to The Katz back in 2017. Last Monday, a judge denied the injunction and said that Eko had failed to prove that Quibi’s use of the feature will cause irreparable damage. However, she did not rule on the merits of the lawsuit. Link iOS 14 and why it matters for your OTT apps. With the new iOS 14 update that’s set to roll out this fall, there are some pretty significant changes to the app paradigm. Although the update makes downloading apps a lot easier, unless users are adding your app to their home screens, it’s also going to become much easier to forget your apps completely. The holy grail will be to either get users to place your app on their home screens or use your app often enough to where it appears in the Siri “Suggested Widget”. And a great lifecycle marketing strategy can help. 43Twenty is a strategic advisory, digital and lifecycle marketing firm dedicated to the business of OTT video. We help our media, entertainment, and technology clients unearth opportunities to boost customer growth and revenue.

Discover more here or send us an email to schedule a meeting.

INSIGHTS


The psychology of video subscribers. According to Singula Decisions brands like Netflix, Amazon and Disney are missing opportunities to connect with the psychological and emotional needs of consumers in a new report on the “Psychology of a Subscriber”. It found that many services fail to connect with consumers on a deeper emotional and psychological level by not understanding the fundamental drivers motivating the behaviors and interactions of subscribers. Link


1 in 3 viewers discover new TV shows and movies through social media. Based on a survey of 4,367 adults (18+) from the US and Canada, the top 3 ways in which people discovered content were:

  • Commercials or ads that run during other TV shows: 55%

  • Word of Mouth: 49%

  • Social Media: 33.5%

How to use Instagram Stories effectively in 2020. Here are 4 key takeaways for influencers, brands, and businesses. Link


‘The rules of engagement are changed’: The TV industry contemplates a changed buying process. Link


JOIN THE RANKS

Here's a list of some available opportunities within the media and entertainment space. If you have any job listings that you'd like us to share, contact TheStreamingWars@43twenty.tv


Director, Business Development - US Networks Distribution

Viacom

New York City


Big Data Architect

NBCUniversal

New York City


Director, Social Programming & Insights - Turner Sports

WarnerMedia

Atlanta


Director, Unscripted Programming HBO Max

WarnerMedia

Burbank, CA


Director of Product Management, CMS

ViacomCBS

New York City


SVP, Creative Services

Starz

Santa Monica, CA


Director, Global Customer Care Strategy & Operations

Starz

Englewood, CO


Senior Product Manager 

Beachbody

Santa Monica, CA


Senior Analyst, Strategic Analysis

Beachbody

Santa Monica, CA


Director, International Business Development

National Football League 

New York City


Director, Global Strategy

WWE

Stamford, CT


VP Growth / Global Demand Generation 

Zuora

San Francisco, CA


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Curated by 43Twenty founder Kirby Grines.

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