Netflix, the American zeitgeist & 45 enlightening OTT statistics



There’s no better price than free. While the pandemic-fueled rise of subscription streaming has been pretty well documented, it turns out that ad-supported streaming is doing pretty alright, as well. According to Reelgood, which tracks the patterns of more than 4 million U.S. streaming video consumers, streams initiated on ad-supported video platforms were up 148% in the first week of April, compared to the first week of March, right before the majority of folks were quarantined in their homes. Tubi, which was just purchased by Fox Corp., controls the biggest market share among ad-supported streaming services at 25.16%, according to Reelgood’s measurement from March 2 - April 19, followed by Sony Crackle (12.04%) and Amazon’s IMDb TV (11.45%). NextTV


Broadcast television used to be the bedrock of American culture. Now, the American zeitgeist is Netflix. Netflix released its first-quarter subscriber figures, and as you might expect in a new global society where so many people are stuck at home, the numbers were massive. Netflix now has more than 183 million global customers after adding more than 15 million in the quarter. Netflix's biggest hits are society's biggest hits, showing that Netflix dominates American culture. CNBC



Netflix promises subscribers it won’t run out of new content while people are stuck at home. While Disney, Warner Bros., Sony, Universal, Paramount, and others continue futzing around with their schedules to try to salvage part of the year — even moving certain titles from theatrical releases to digital exclusives — Netflix is carrying on as usual. “Our 2020 slate of series and films are largely shot,” Ted Sarandos, the company’s chief content officer, told analysts during the company’s quarterly earnings last week, “and are in post-production stages in locations all over the world. And we’re actually pretty deep into our 2021 slate. We don’t anticipate moving the schedule around much, and certainly not in 2020.” How is it that Netflix can have so much content ready to go compared to other traditional TV networks and studios? As Sarandos reiterated on the call, Netflix works much differently from the rest of the industry. The Verge


Quibi hits 2.7 million downloads and will add TV-casting next month. Quibi said it plans to fast-track a TV-casting feature that will be available mid-May. The company also announced that its app has been downloaded more than 2.7 million times in the first two weeks. Independent researchers haven’t confirmed the download figures; meanwhile, it’s worth noting that some who downloaded the Quibi app have likely watched very little. Variety


Google adds a Watchlist feature to mobile-search. Google is adding a new feature to Search that helps streamers keep track of all the TV shows and movies they may wish to watch during these long weeks at home. The company had already been offering personalized TV and movie recommendations in Search, as of an update released last fall. Building out a watchlist that allows consumers your top picks is the obvious next step. TechCrunch


And speaking of search. Did you know that one in ten mobile searches on Google results in an app pack? Did you also know that there are usually only a handful of apps listed in the search results? Today’s OTT TV app companies can capitalize on this opportunity to get featured for generic -- ex. “Free movies” -- as well as branded -- “Tubi” -- searches with help from our OTT app SEO services. Commonly mistaken as App Store Optimization, SEO works alongside App Store Optimization (ASO) to help drive more exposure outside of the common app stores. Ultimately your brand will want to be optimized on both fronts. 43Twenty


HBO Max Unveils a Condensed Marketing Push Ahead of Its May 27 Debut. Earlier this year, WarnerMedia Entertainment was planning an extensive three-month marketing blitz for its upcoming streaming service, HBO Max. The new platform would get heavy billing during tent-pole spring sports events like the NCAA Tournament, March Madness and the start of the Major League Baseball season ahead of its May 27 debut, plus a glitzy Met Gala sponsorship, a major presence at the TCM Classic Film Festival and experiential activations and retail tie-ins galore. Of course, a lot has changed in the past two months thanks to Covid-19. Amid the ongoing pandemic, major sporting events are canceled, as are most in-person gatherings. Retail stores are closed and major galas and festivals have been canceled or postponed. HBO Max, however, is still going forward as planned, announcing it will launch on May 27, but the upcoming service’s marketing plans have undergone a major makeover to match the “new normal.” Adweek


INSIGHTS


45 Enlightening OTT & Live Streaming Statistics To Use In 2020 and Beyond. Zemoga


Hollywood Post-Pandemic: Digital Players Win, Cord-Cutting Spikes, Movie Theaters on the Bubble. The Wrap


Ad spending data reveals how streaming TV services like Netflix and Disney are changing their marketing tactics. Business Insider


SVOD, AVOD usage surge continues through April. Rapid TV News


More People Are Streaming TV Shows and Movies on Their Smartphones. Marketing Charts


Streaming video market poised for more service switching and 'cycling'. Light Reading


Anime brand Crunchyroll shows the potential of niche streaming at scale. The Drum

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