♥️ Love in the time of context 📺

Presented by 43Twenty

There’s a couple of notable events happening this week worth pointing out.

On behalf of 43Twenty, I'm super stoked to be working alongside Vewd, Omdia, Dataxis, and Ampere Analysis on the Vewd Virtual Experience this week. It’s a 3-track event of live and on-demand curated content covering Smart TV, Pay TV, and OTT distribution.

We've built a program that informs, engages, and inspires with compelling industry overviews, powerful talks, and engaging roundtable discussions addressing pressing industry topics.

This Thursday, I’ll be joined by Tubi’s Chief Content Officer Adam Lewinson and Archana Anand, ZEE5’s Chief Business Officer on a panel about the impacts and challenges of content globalization on the "Vewd for Content Owners" track.

>> More information about the Vewd Virtual Experience

And on Wednesday, we’re participating in the OTT.X Online Market Conference, conducting a workshop titled “How to keep your subscribers from hurling their remote at the TV”

Retaining subscribers on platforms that you own requires a culture that your organization is obsessed with delivering optimal customer experiences. The average household has access to over 100,000 hours of SVOD available to them. The plethora of content choices has evolved into a significant pain point for streamers.

To attract, grow, and retain subscribers on platforms you own, scaling empathy across each touchpoint, including marketing campaigns, not only keeps consumers from launching the remote, but it is also the key to surviving the streaming wars.

Join 43Twenty’s Rory Kane and Kirby Grines, who architect compelling customer experiences that accelerate growth for media organizations, for an interactive workshop. They will review product experiences and growth strategies to improve activation, build brand loyalty, and keep viewers streaming in peace.

>> More information about the OTT.X Online Market Conference

Love in the time of context

For some time now the digital advertising industry has known that the foundations upon which adtech fortunes were built were going to erode and eventually disappear.

>> Full article on 43Twenty

Netflix makes Two Popes, Bird Box, and more available to watch for free. Link

Bloomberg reported Wednesday that Apple is planning to introduce an AR feature to its Apple TV+ service sometime next year. Does anybody actually want this? Link

Quibi scraps its “quick bite” format and is doing drive-in movies now. Hold up, what? Link

Apple rejects Facebook app that tells users that Apple takes 30% cut of in-app purchases (link) in addition to terminating ‘Fortnite’ maker epic games’ developer account. Link

It seems appropriate that the first ruling in Epic v. Apple was a split decision: Fortnite remains out of the App Store,1 but Epic may continue to use Apple’s developer tools in order to support Unreal Engine. Rethinking the App Store. Link

Media organizations want better payment terms with Apple. Link

The streaming wars have escalated over turf grabs. Link

Ta-dum! The unmistakable sound of home entertainment has now been given a big screen makeover thanks to legendary composer Hans Zimmer. Link

Hollywood Marketing Execs Grapple With Accelerating Change. Link

Unilever, Target, NBC bet Peacock users call out for voice-activated commercials. Link

Lawmakers mull whether depression-era laws could break up Big Tech. Link


Solving OTT churn: How you can incentivize retention

Learn what a good churn rate is for OTT providers and the main reasons your subscribers are canceling their subscriptions and what to do about it.

>> Full article on Zemoga

How Roku built itself into a major gatekeeper in premium streaming. Link Roku saw its “platform revenue” increase by 46% in the second quarter to $244.8 million, with the company sharing in subscription money from its app partners, and benefiting from a still-growing OTT advertising stream. Why does Roku still insist it’s ‘neutral’? Link Premium VOD set to bring about fundamental changes to film windowing. Link The pandemic pushes a rebound in mobile app opens (link) and puts the spotlight on a rising esports industry. Link Time spent streaming ad-supported video is outpacing big-name SVOD viewing. Link How to design a web/app-based experience that encourages customer loyalty. Link American sports viewers are changing their streaming habits. Link ‘No way to properly manage frequency on two ad servers’: The ad tech hitch in Disney’s and ViacomCBS’s streaming upfront pitches. Link Amid sale talk, Crunchyroll shows how niche services can take care of best fans. Link


Helping (DTC) streaming services and (B2B) solutions providers accelerate their OTT businesses.

43Twenty is an OTT growth consultancy and digital marketing agency. We help media, entertainment, and technology companies unlock customer growth and revenue

Discover more here or send us email to schedule a meeting.

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Curated by 43Twenty founder Kirby Grines.

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