Presented by 43Twenty
There’s a couple of notable events happening this week worth pointing out.
On behalf of 43Twenty, I'm super stoked to be working alongside Vewd, Omdia, Dataxis, and Ampere Analysis on the Vewd Virtual Experience this week. It’s a 3-track event of live and on-demand curated content covering Smart TV, Pay TV, and OTT distribution.
We've built a program that informs, engages, and inspires with compelling industry overviews, powerful talks, and engaging roundtable discussions addressing pressing industry topics.
This Thursday, I’ll be joined by Tubi’s Chief Content Officer Adam Lewinson and Archana Anand, ZEE5’s Chief Business Officer on a panel about the impacts and challenges of content globalization on the "Vewd for Content Owners" track.
And on Wednesday, we’re participating in the OTT.X Online Market Conference, conducting a workshop titled “How to keep your subscribers from hurling their remote at the TV”
Retaining subscribers on platforms that you own requires a culture that your organization is obsessed with delivering optimal customer experiences. The average household has access to over 100,000 hours of SVOD available to them. The plethora of content choices has evolved into a significant pain point for streamers.
To attract, grow, and retain subscribers on platforms you own, scaling empathy across each touchpoint, including marketing campaigns, not only keeps consumers from launching the remote, but it is also the key to surviving the streaming wars.
Join 43Twenty’s Rory Kane and Kirby Grines, who architect compelling customer experiences that accelerate growth for media organizations, for an interactive workshop. They will review product experiences and growth strategies to improve activation, build brand loyalty, and keep viewers streaming in peace.
Love in the time of context
For some time now the digital advertising industry has known that the foundations upon which adtech fortunes were built were going to erode and eventually disappear.
Netflix makes Two Popes, Bird Box, and more available to watch for free. Link
Bloomberg reported Wednesday that Apple is planning to introduce an AR feature to its Apple TV+ service sometime next year. Does anybody actually want this? Link
Quibi scraps its “quick bite” format and is doing drive-in movies now. Hold up, what? Link
It seems appropriate that the first ruling in Epic v. Apple was a split decision: Fortnite remains out of the App Store,1 but Epic may continue to use Apple’s developer tools in order to support Unreal Engine. Rethinking the App Store. Link
Media organizations want better payment terms with Apple. Link
The streaming wars have escalated over turf grabs. Link
Ta-dum! The unmistakable sound of home entertainment has now been given a big screen makeover thanks to legendary composer Hans Zimmer. Link
Hollywood Marketing Execs Grapple With Accelerating Change. Link
Unilever, Target, NBC bet Peacock users call out for voice-activated commercials. Link
Lawmakers mull whether depression-era laws could break up Big Tech. Link
Solving OTT churn: How you can incentivize retention
Learn what a good churn rate is for OTT providers and the main reasons your subscribers are canceling their subscriptions and what to do about it.
How Roku built itself into a major gatekeeper in premium streaming. Link Roku saw its “platform revenue” increase by 46% in the second quarter to $244.8 million, with the company sharing in subscription money from its app partners, and benefiting from a still-growing OTT advertising stream. Why does Roku still insist it’s ‘neutral’? Link Premium VOD set to bring about fundamental changes to film windowing. Link The pandemic pushes a rebound in mobile app opens (link) and puts the spotlight on a rising esports industry. Link Time spent streaming ad-supported video is outpacing big-name SVOD viewing. Link How to design a web/app-based experience that encourages customer loyalty. Link American sports viewers are changing their streaming habits. Link ‘No way to properly manage frequency on two ad servers’: The ad tech hitch in Disney’s and ViacomCBS’s streaming upfront pitches. Link Amid sale talk, Crunchyroll shows how niche services can take care of best fans. Link
A MESSAGE FROM 43TWENTY
Helping (DTC) streaming services and (B2B) solutions providers accelerate their OTT businesses.
43Twenty is an OTT growth consultancy and digital marketing agency. We help media, entertainment, and technology companies unlock customer growth and revenue