Presented by 43Twenty
The Katz out of the bag and Quibi is shutting down after only 199 days. But you wouldn’t know that by going to the Quibi app, which is still allowing new customers to create accounts and sign up with absolutely zero heads up that the service and content will be going away soon. My colleague Rory sums it up well. “$1,750,000,000 wasted launching something that any single conversation with any single person under 40, could have told you within 5 mins was dead on arrival.”
What always bothered me with Quibi wasn’t the tech. The tech was actually pretty good, whether or not it infringed on Eko’s trade secrets is another story, or if Turnstyle actually enhanced the video experience….dunno probably not. My biggest issue with Quibi were the egos. There's being humble and then there's telling an auditorium full of people, “I’ve been doing this before you were all fucking born” and then when things weren't going so well, blaming a pandemic as the sole reason for its failures. Katz and Meg Whitman didn’t know how people use their phones, what people want from streaming services, or why something like TikTok and Netflix worked. After all, Meg’s just not that into TV. Her favorite show is a documentary about President Grant. Anyway, let’s pour one out for Quibi. Link
Netflix Q3 subscriber growth slows, content pipeline remains healthy. After two consecutive quarters of growth, Netflix's subscriber gains slowed in Q3. But the streaming giant's healthy 2021 content slate will keep it resistant to churn. Netflix now has 195.2 million paid subscribers worldwide, up 23.3% from 158.3 million in Q3 2019. Year to date, Netflix has netted 28.1 million paid subscribers—slightly more than the 27.8 million it added in all of 2019 and almost as many as in 2018 (28.6 million). Link
Related: Netflix to Disney: This is what it means to be streaming first. Link
Did you know? Many Netflix disc subscribers live in rural areas where broadband connectivity is spotty, not surprisingly. In Q3, which ended Sept. 30, Netflix generated $59 million in disc rental revenue. Through nine months of the fiscal year, the service has generated $185 million in disc revenue. Link
Out with free trials. In with StreamFest. Netflix is looking to promote its service with a 48-hour free streaming event. They’re looking to first test the free streaming offer in India and may bring it to other countries in the following months. Link
ViacomCBS announces the second executive shuffle at the company in less than a year, just days after Disney did the same and making its commitment to its streaming division, including both free ad-supported platforms like Pluto TV and subscription services like CBS All Access, soon to be Paramount Plus, known with a major reorganization. The news comes just after Disney did the same thing. Link
Is T-Mobile launching their streaming TV service nationwide tomorrow? T-Mobile CEO Mike Sievert posted a teaser video on Thursday announcing the company will be making a huge “uncarrier” move tomorrow at 11:30am EDT and whatever the surprise is, it has nothing to do with the company as a phone carrier. You can watch the livestream (here). Link
A MESSAGE FROM 43TWENTY
We help (DTC) streaming services and (B2B) solutions providers accelerate their OTT businesses. 43Twenty is an OTT growth consultancy and digital marketing agency. We help media, entertainment, and technology companies unlock customer growth and revenue.
Strategic Advisory - We provide boards and executives with forward-thinking strategies that drive sustainable competitive advantage and profitability.
Digital Marketing - We create custom digital marketing plans that boost online traffic and revenue for streaming services and OTT solutions providers.
CX Strategy - We help product and marketing optimize customer experiences that delight, increase customer acquisition, loyalty, and engagement.
Retention Marketing - We help streaming services strengthen their relationship with customers throughout the product lifecycle – helping reduce churn, and increasing lifetime value.
Workshops - We conduct workshops on customer-centric KPIs, which help prioritize investments and unlocks visibility into the downstream effects and impact of product development and marketing efforts.
Vendor Sourcing - We guide businesses through the maze of solutions providers that align with their business short-term and long-term business objectives.
MORE FROM THE FRONT LINES
Sling TV adds new "pause on live" feature to pause, FF, and rewind live TV. Link
HBO Max hits 28.7M subscribers in Q3, but few are over-the-top. Link
FuboTV now lets you watch four channels at once on Apple TV. Link
Sony reveals PS 5 to launch with Apple TV+, Disney+, and Netflix integrated on console. Link
Apple's services success story relies on massive payments from a single partner: Google. Link
Coalition for App Fairness, a group fighting for app store reforms, adds 20 new partners. Link
Why Disney’s dramatic pivot to streaming is a wake-up call for business leaders. Link
Expect more marketing texts and emails in 2021 than ever before. Link
Marketers are plugging into a world of streaming similarities (and differences). Link
How tech companies can better identify and convert customers in a competitive market. Link
Netflix co-chiefs Reed Hastings and Ted Sarandos on movie Theaters, PVOD and how hits affect subscriber trends. Link
TV networks face loss of affiliate revenue in shift to streaming. Link
How HBO Max's marketing team works to turn free-trial users into paying customers and prevent cancellations. Link
OTT browse fatigue, analysis paralysis, and the solution to content discovery challenges. Link
U.S. has close to 300 OTT video services. Link
84 percent of consumers stream on their Samsung Smart TV in North America, compared to 89 percent in Europe. Link
From AMC to ViacomCBS: Tracking video industry earnings in Q3 2020. Link
JOIN THE RANKS
Here's a list of some available opportunities within the media and entertainment space. If you have any job listings that you'd like us to share, contact TheStreamingWars@43twenty.tv.
Los Angeles, CA
Los Gatos, CA
New York City
Sr. Product Manager - Tech, New Ad Types IMDb TV Amazon Seattle, WA Sr. Product Manager - Tech Amazon Seattle, WA GBO Strategy Manager PlayStation San Mateo, CA Procurement Specialist WarnerMedia Burbank, CA
VP, Brand & Program Marketing (HBO MAX-LATAM) WarnerMedia Miami, FL
IN CASE YOU MISSED IT
Ebook: Optimizing the OTT Customer Journey: Keys to maintaining Direct-to-Consumer Video Growth
We dropped an ebook called "Optimizing the OTT Customer Journey." It explains how streaming video services can increase awareness, inbound traffic, conversions, CLV, and more.
What you can expect to learn includes:
1. Why media companies need to start thinking like software companies
2. Why engagement and retention should be your biggest priorities
3. Nine engagement & #retention KPIs you should be tracking regardless if you're an ad-supported or subscription-based service.
4. How the OTT marketing funnel works
Deck: How to keep your subscribers from hurling their remote at the TV
We recently presented a workshop titled "How to keep your subscribers from hurling their remote at the TV". To attract, grow, and retain subscribers on platforms you own, scaling empathy across each touchpoint, including marketing campaigns, not only keeps consumers from launching the remote, but it is also the key to surviving the streaming wars.
Come grab a copy of the deck we presented, which delves into:
Why OTT brands must focus on product experiences vs. relying on distribution or become faced-with both revenue leakage and data loss
Why MAU is a vanity metric & how to grow subscribers/viewers with customer-centric KPIs
Specific examples citing who is doing it right, and which brands have ample room for improvement