Netflix Could Add 8.45 Million Subscribers This Quarter

Jess Barnes

April 15, 2020

Netflix is likely to benefit from stay at home orders, according to new insights from Pivotal Research Group analyst Jeff Wlodarczak. Wlodarczak has adjusted his estimates for Netflix subscriber numbers for the first two quarters of the year, citing coronavirus for the increase.

Netflix is likely to benefit from stay at home orders, according to new insights from Pivotal Research Group analyst Jeff Wlodarczak. Wlodarczak has adjusted his estimates for Netflix subscriber numbers for the first two quarters of the year, citing coronavirus for the increase.

“We raised our Netflix global subscriber forecasts materially on likely higher gross subscribers and lower subscriber churn boosted by global consumer ‘stay at home’ orders around COVID-19,” he wrote in a report. “We believe the unfortunate COVID-19 situation is cementing Netflix’s global direct-to-consumer dominance partly driven by the incremental content spend that is enabled by their massive and growing subscriber base.”