All Quibi Advertisers Are Taking Advantage of ‘Turnstyle’ Format

Kelsey Sutton

April 15, 2020

Of the 70 unique ads on the service, 91% of them are in the turnstyle format, according to Nicole McCormack, Quibi’s head of advertising partnerships.

Each of Quibi’s 10 launch-year partners—which represent 22 brands overall—have opted to use the platform’s “turnstyle” format. Of the 70 unique ads on the service, 91% of them are in the turnstyle format, according to Nicole McCormack, Quibi’s head of advertising partnerships.

“I’ve been blown away with how many of them have embraced the format, even though it wasn’t something we required for launch,” McCormack said.

Some brands, like Charmin and Pepsi, are using turnstyle tech to test out new ad formats and message structures. Other turnstyle ads on Quibi repurpose creative into spots that work in both orientations.